The Circular Economy for Supply Chains

In working in Fast Moving Consumer Goods, supply chain links need to to adapt over time. Reading articles regarding the circular economy principles definitely broaden my knowledge to look at it holistically. Four core steps that can lead to circular supply chain models that drive sustainability progress according to Aron Cramer are: The first stepContinue reading “The Circular Economy for Supply Chains”

Takeaway on Sustainable Development Goals (SDG)

Solutions are context specific and local knowledge and action are important. There are many pathways to sustainable development, and the SDGs give us the opportunity to connect local progress with our global ambitions. A report from UN presented points that they believe will advance transformative progress for people and the planet. These include: Providing universalContinue reading “Takeaway on Sustainable Development Goals (SDG)”

Marketing during Covid-19

My work as a brand manager now has become more challenging amidst the ongoing pandemic. People have shrinking budgets and non essential items are now deprioritized. The team has to come up with new communication landscape on how we make our brands relevant and champion conversions and purchase from consumers. Communicating positively with the targetContinue reading “Marketing during Covid-19”

Crisis fueled by inequalities

The pandemic is unveiling and aggravating the brutal inequalities of capitalism between and within countries. It is undermining our core human needs and leaving millions vulnerable to a sudden loss of access to a means of survival. Many people simply cannot self-isolate, practice physical distancing or stop working. Evictions will become the norm as peopleContinue reading “Crisis fueled by inequalities”

Working amidst Covid 19 Pandemic

We each face a similar situation in transitioning from centralized offices to remote work. COVID-19 has been devastating to people, families, and economies. Many jobs, and incomes, are tied to providing a service in a specific location – retail, hospitality, dining, etc. But, for those individuals and organizations who can complete tasks remotely, COVID-19 hasContinue reading “Working amidst Covid 19 Pandemic”

WORKING ON THE FORD-FIRESTONE CASE

One of the learning output from BUS560M class is a presentation of an assigned case and an interrogation with another group that will work on a separate ethical case. We were the second group to present and was assigned the case of Firestone’s Tire recall. This was an example of two renowned companies committing ethicalContinue reading “WORKING ON THE FORD-FIRESTONE CASE”

ETHICAL MARKETING IN MY WORKPLACE

“Ethical marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit socially responsible or environmental causes.” (Shewan, 2018) My current role as an Assistant Brand manager requires strong project management skills from brand strategy conceptualization to actualContinue reading “ETHICAL MARKETING IN MY WORKPLACE”

A REFLECTION ON TRANSITIONING AS A CAREER PERSON

I can still clearly remember, three years ago as a fresh graduate, my predicament was to decide which company and industry I should embark on. They always tell you before graduation that your first job defines your outlook as you shift in being a career person. I was so obsessed to do well in thisContinue reading “A REFLECTION ON TRANSITIONING AS A CAREER PERSON”

WORK – LIFE HARMONY

In our class session, we discussed Pat Gelsinger’s book entitled “Balancing Your Family, Faith, and Work. The author recounted how he grew up in the farm while balancing his job at Intel and attending church with his wife. He was constantly pursuing further studies while continuing his job in his company. He described his overallContinue reading “WORK – LIFE HARMONY”

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